Hi , I am *RITU PURI*, come from a very conservative family, where females are never allowed to work. But right from childhood I was inclined towards fashion. I used to choose my own dresses from the store unlike other kids whose mothers normally used to shop for them. After turning teen I started dreaming about being in this fashion industry for which I never got approval from my family. They wanted me to go for regular graduation but I was firm on my decision to go for NIFT.
After a long battle at home but with my mom’s favour I finally got approval. That was the happiest moment of my life, where I felt like growing feathers to fly of my own. After completing the course from NIFT after lots of tussle at home for being a working girl, I finally started working for some export houses and fashion houses. There I used to handle more than 500 labourers..which was not an easy task. So many times I had faced bad eyes and competition from production and store managers but I never compromised and gave up..In this male dominating society if a young girl wants to do something.. they cannot digest it…
After marriage I moved to GOA & started looking after my family. After sometime I realised that I’m wasting the my talent for which I worked hard and dreamt for. That was the turning point of my life when I decided to start my own *FASHION BOUTIQUE*. So finally on 18th of April 2016, I started my this first venture by the name & style of *RITU’S CREATION*.
I made my dream a reality with diligence, hard work, determination and dedication, my love for the art of fashion, and support of my colleagues and mentors.
I truly believe that all women, regardless of shape or size, are beautiful. And a good dress will always look good on a body with a beautiful soul. You need to respect women for who they are and not just for their looks. Hence my work speaks in volume about the beauty of women, an empowered women.
- *Faculty* – WLDC, Goa
- Held lectures on Fashion design
- Conducted training workshops for students of INIFD
- *Costume Designer* for Prasad Pankar’s Iconic Fashion Calendar photo shoot
- *Costume Designer* for Fashion Calendar for CMYK Academy
- Partnered with David Furtado (DFDA) for various events
- Store Manager – *Samore* (a flagship brand of *Pragya Samore*)
- have Received training on design as per customer requirements
- Manage fashion shows
- Handling client orders
- Full store management.
“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.”1 of 16