Born & schooled in Goa, Asha then moved to Pune to pursue her studies to Master in Biochemistry.
At the age of 19 she along with 2 friends started her first entrepreneurial venture in Pune with a trading firm and later a JV leading to manufacturing and exporting of a Pharma research product.
She then sold her shares in the Pune Company and moved base to Goa and started a pharma research company in Verna. 11 years ago she deviated from pharma to wellness and got the leading wellness brand VLCC to Goa. 8 years ago she launched her own brand of salon and spas under the brand Tatva Salon & spa which today is Goa’s leading chain of family spas.
She has won the Business Goa Award 2016, Goan Hospitality Award 2016 and 2017, The Goan Achievers Award 2016 and Trinity World Indian Hospitality Award 2018.
She is an active member of the GCCI Retail committee and the EC member of GSIA She was The 1st Lady Chapter Director of BNI–Aparant,Goa. She started the Orchid Awards for the Women Achievers of Goa in 2011 and successfully doing it for 8 years.She is also the Chairperson of International Human Rights Association (IHRA) Panjim block. A spiritual person very actively practising the Art of Living.