jewellery

As a famous quote reads…”You can break down a woman temporarily but a Real Woman will always pick up the pieces , rebuild herself and come stronger than ever.

This is Kiraan Thakur for us.

Today Kiraan boasts of having built up a brand named “Nazaquat” which means Elegance. True to the meaning of the word Kiraan’s creations at Nnazaquat consists of everything hand made, tribal, bold and beautiful .

Conceptionalised in the year 1996 its fist official store opened up in the year 2000
Kiraan catered to handmade customized outfits with intricate embroidery to Jewellry , artifacts , tatting lace , knitted sweaters to lots more.
What started out as a 10/10 feet store today is an online boutique with clients based in more than 80 countries.

As a budding entrepreneur the struggles she faced were innumerable.
She is a commerce graduate with no formal training in designing.
She did possess an innate desire to learn and master every craft which stood in good stead.

During her growing up years she remembers her mother keeping both her sisters and her busy with embroidery projects which included matti bedsheets with intricate patterns all over it, curtains to cushion covers , dresses tailored and embroidered at home , sarees with Zardosi, beadwork and Mukaish, blouses with embroidery and painting.
What she didn’t realise at the time was these skills would one day help her run a successful business .

Over a period of two decades, Kiraan’s main aim was teaching under privileged women the skills she had honed over the years .
Hence she started taking up training sessions at her boutique in Belgaum.
Here she trained nearly 700 women who are now earning well and independent.
She not only provided free training, but also provided them with free material which resulted in a lot of production of intricate embroidery on cotton outfits.
Tailors were trained and hired, Karigar’s were given work from home jobs .
So while she was focusing on empowering women her brand grew and before she knew it
she had got written about in the newspapers .

Kiraan’s story is also part of an MBA textbook featuring women entrepreneurs in India. This helped in brand building and promotion.
After completing two decades in Belgaum where her children completed their education , it was time to move to the city of her dreams…GOA, Although earlier she spent every summer vacation in Goa as a kid ,she did not have any contacts who could help her relocate here.

So OLX came to her rescue .August 2013 , she got a response to her requirement on OLX and kiraan moved with famiiy to Goa.A store in Panjim and a house in Caranzalem were leased out .

Her elder son had moved to Auckland for his education and continued to stay there and her husband, a doctor in the Army was posted at the border , her younger son Anurag and Kiraan moved to Goa and had a new store and a home.

The concept of designing jewelry originated because Kiraan didn’t find the jewellry she wanted to wear . So she started designing tribal jewellry with a bohemian look that goes well with ethnic wear and slow sustainable fashion.

It took her 8 years to get where she is in her jewelry designing journey .
The beads had to be sourced from Jaipur , Delhi , Kolkatta and Himachal . Pendents and Oxidized beads had to be customised .

She has silversmith families in Kolhapur who convert her drawings to pendents and beads exclusively for Nnazaquat Designs are wearable , affordable and statement pieces …. they are called “conversation starters ”

After a year of experimenting she realized that their online business had picked up and they were just wasting their time and money maintaining an offline store which couldn’t draw in too many clients with the eternal parking problem in Panjim.

So she bought our own place in Mapusa and shifted her business from offline to only online and continued to sell through her website www.nnazaquat.in and a few leading shopping portals.

Now she specializes only in tribal jewelry and accessories. Working with beads , stones, shells, mirrors sourced from all over the country and has nearly 3000 designs listed on her website.

Thus started an interesting concept of working in pajamas.
Her son, Anurag managed the online business from photographing to marketing , packaging to shipping while she focused on the designing.
Nepali girls were trained and they work for her, since now she needs to focus on volume.

Of late she has started working with the differently abled in Belgaum .
Kiraan provides upcycled wire bundles to them and they make these beautiful knotted baskets for her. The baskets remind us of the bags our grandmas used to make . They are sturdy , washable , attractive and can be used as shopping bags or beach baskets .
Sustainable products are the need of the hour , you buy a basket and it lasts for 8-10 years . That reduces the use of plastic.
You are helping a physically challenged person live a life of dignity by using these pretty baskets.

After having experimented with the popup kiosks for a few weekends back to back at the Mall , Nnazaquat has ventured out as a permanent kiosk at Mall de Goa from the 1 st of August 2019.
You can now visit the mall between 10am -10pm on all days or follow Nazaquat on

https://www.facebook.com/nnazaquatboutique/

https://instagram.com/nnazaquat.in?igshid=yrkjcjjobrn5

https://instagram.com/nnazaquat.in

Nnazaquat tribal jewelry will be on display at a permanent store at Mall De Goa .
Visit Nnazaquat between 10 am to 10 pm , open all days
Opposite Big Bazar
Kiosk 2
Mall de goa .
Goa .

Here is wishing the showstopper Kiraan Thakur all the very best for her new venture NAZAQUAT….

Author: Team InsideGoa

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